I just witnessed the very first commercial created by CTIA. For those who are not familiar with the mobile space, CTIA is the main governing body for the wireless industry. This association caters to all companies that may be dealing with everything to do with the mobile space (i.e. hardware, software and services for mobile phones and much more).
The commercial centered how everybody in the world wanted something specific on their mobile device. They laid it all out very dramatically to include...you wanted it when it could not work(referring to more cell towers being installed)....you wanted it to be free of hands (referring to bluetooth headsets)....you wanted unlimited plans (referring to many of the carriers offering these typeof plans)....you wanted your email, pictures, messages, and GPS functionality and so on. All very dramatic, but in so many words the TRUTH.
The mobile device has and is one of the most exciting personal and business device ever created. All shapes and sizes! It allows people to stay connected and it allows them to enjoy many things we love to do all throughout the day.
Great movement and I see Mobile Marketing becoming such a normal channel through these wonderful devices, but one thing has to hold out in this SPACE! RESPECT! All mobile companies must protect and RESPECT the consumers and users. Once the privacy and time is violated, this wonderful SPACE can become less effective and what we enjoy so freely can soon be governed by Big Brother. Respect and careful planning in the wireless world is what the CTIA is trying to maintain and I love it.
I would like to congratulate for making commercials CTIA! Get companies and consumers excited alike!!!
Friday, September 12, 2008
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